I have a brain that never sits still and eyes that need color everywhere. Plain hoodies were never going to cut it. So I made the ones I actually wanted to wear.

Bold colors. Premium heavyweight fabric. Each colorway inspired by a city in Pakistan. Clothes that feel as alive as the person in them.

We are a small house. We do not mass produce. If it does not feel right, it does not ship. That is pretty much the whole philosophy.